Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary.LiveVideoKnowledge互联时代消费者:信息的探索者而不仅是接收者EVOLUTIONOFCHINESECONSUMERS:ACTIVEINFORMATIONEXPLORERINSTEADOFRECEIVERBBSGamesSMSNewsFeedsWATCHBUYCONSUMERTVOutdoorE-comGroupPurchaseOverseaSho