FYWinterPlan规划PR郭彤彦2015LenovoInternalCONFIDENTIAL目录1234FY15/16ReviewFY16/17背景/环境分析FY16/17竞品分析FY16/17MarketingStrategy2015LenovoInternalCONFIDENTIAL3FY15/16StrategyPlatform:拓展移动端平台,精耕全媒体传播通路,加强体系和专业能力建设Business:以客户为导向,集中推广资源吸引聚类客户,突破细分市场Corporate:以创新为主线、通过大事件提升联想品牌形象2015LenovoInternalCONFIDENTIAL2015