PSprite2001ActivationProgramPreparedbyLeoBurnett30October,2000ObjectivesSupportandbeinsynergywiththenewbrandpositioningTobeconsistentwiththecorebrandvaluesofSpriteTocreatesignificantimpactandcut-throughinthemarketplaceCreateotherformsofactivitiesapartfromtheplannedSpriteMusicChartandNBAroadshowsNewP